Program Overview
Success in developing and deploying new products depends in large part on providing products that can compete with global competition in existing markets, as well as new markets. Effective new product management is a critical success factor.The Master of Science in New Product Management (MSNP) degree program provides students a framework to enhance an organization's ability to effectively identify, develop and deploy new products and services. You will learn how to effectively apply tools and knowledge needed to find the products and/or services that are aligned with the unique strengths and position of an organization, including reputation, capabilities (current and needed), market opportunities and resources. Further, the MSNP will prepare you to identify and capitalize on both domestic and international product markets.
In the early 21st century, there developed the belief that the U.S.would evolve from a manufacturing-based to a service-based country. It has become apparent that the U.S. economy cannot be sustained without competitive, new products being developed and manufactured here. This has resulted in more companies rethinking their strategies of moving operations and sourcing to countries overseas, and strategies based on reducing the time from inception of ideas to launch of new products and services in domestic operations, as well as costs to provide the new products and services. The MSNP provides the knowledge, tools and techniques for individuals and companies to explore avenues to retain knowledge, jobs and technology in the United States.
More information
- Management core curriculum
- Program information and curriculum track from Graduate Academic Catalog
- Admission requirements
- Objectives and outcomes
- Master's Certificate in New Product Management
- Outreach locations - Fox Valley and Waukesha
- Business student resources on Campus Intranet (log in may be required)
- Independent Study Form on Campus Intranet (log in may be required)
Program Director:
