The Minor in Marketing and Entrepreneurship will expand your skills and understanding of marketing and entrepreneurial functions. This minor augments your specialty, making your degree more attractive to potential employers and providing the background necessary for entrance into graduate degree programs in business or engineering management.
This minor is especially useful to someone who is considering owning their own business. With courses in entrepreneurial business plans and finance, you’ll gain a solid foundation in entrepreneurship and learn how to get started. In addition, elective courses ranging from management principles to e-business marketing strategies allow you to tailor the minor to your interests.
Students must complete 21 credits of required coursework from the following list. Substitutes are considered for select majors.
MS-221 Microeconomics — or — MS-2220 Foundations of Business Economics
MS-331 Business Law
MS-467 Marketing Research
MS-468 Promotion and Advertising Strategies
MS-469 Advanced Marketing Strategies
MS-3423 Innovation & Business Markets — or — All three of the following one-credit courses:
MS-3425 Entrepreneurship-An Overview
MS-3427 Entrepreneurial Business Plans
MS-3429 Entrepreneurial Finance
Students must complete six credits of elective coursework from the following:
HU-494 Creative Thinking
MS-273 Website Design
MS-327 International Business
MS-3330 Legal Aspects of Innovation and Entrepreneurship
MS-342 Management Principles
MS-344 Organizational Behavior and Leadership Development
MS-3615 Services Marketing
MS-363 E-business Marketing Strategies
MS-365 Business-to-Business Marketing
MS-4601 International Marketing and Export Management
MS-462 Technical Selling
MS-4801 Project Management
MS-483 Database Management Systems
TC-242 Persuasive Speech
TC-342 Professional Presentation Techniques
TC-351 Organizational Communication
Note: students in the BSBM, BSIB and BSMIS programs are not eligible to receive the minor in marketing and entrepreneurship.
Dr. Michael Payne