The process of learning about yourself happens in many ways.  Personality assessments are one tool, and can provide extremely valuable insights into your life, career choice, conflicts, and more.  Three specific reasons every college student should take a personality test are described in detail in this article.

Here are the highlights:

  1. Understanding your personality type can help you choose a major and career path
  2. Knowing your preferences can help you do well academically
  3. Communicating your strengths is an essential part of the hiring process

All three reasons are directly tied to your future career, which is where we come in.  Contact the Career Services Office for more information about incorporating your strengths and personality test results into finidng and acheiving a great job or internship.

Are you looking for something to read during the last few days of Spring Break? The internets have been buzzing this week with some interesting job search articles.  Check them out.

Practical advice on how to use Twitter to land a great job:
http://tinyurl.com/UsingTwitterToGetGreatJob

A scientific study about the importance of resume format on the 6 seconds that recruiters use to skim your resume:
http://tinyurl.com/ResumeFormatMatters

Prudent career lessons you can learn from the TV Show “How I Met Your Mother”:
http://tinyurl.com/CareerLessonsHIMYM

Contact us if you have any questions about the advice provided in these articles.  Enjoy the rest of Spring Break!

David Walsh

Personal Branding

Posted by David Walsh Apr 5, 2012

An interesting article on personal branding can be found here.

Here is a summary:
So you've had an internship, you studied abroad, and you've got a great portfolio of projects.  You are definitely on the right track.  But many other candidates have all those same things, so what are you doing to differentiate yourself from the competition?  Personal branding, hopefully.  Everyone has something different to offer, and you have to prove it to employers in an authentic way.  Some genuine personality has to shine through, without crossing into the realm of being unprofessional.  Branding involves using the various aspects and tools of a job search to present a consistent image of your skills, experiences, and personality.  That helps employers know that you can do the job, but also that you can fit in at their company.

A personal brand does not need to be forced.  You don't need a logo, slogan, or anything else that could be seen as cheesy.  You just need to make sure that all windows into your life show the same room.  Consider the following areas that are involved: Resume, cover letter, portfolio, facebook, twitter, LinkedIn, a blog, e-mail signature, outgoing voicemail message, clothes, phone etiquette, mannerisms during networking events or interviews, follow-up calls/e-mails/messages, your approach to negotiating, how you reject offers or withdraw from selections, and more.  How many of you have an unprofessional outgoing voicemail message?  It's time to change it if you do, because employers tell us they will simply hang up if they get the wrong impression.

Have questions about personal branding?  Contact the MSOE Career Service Office.  We are here to assist you with every aspect of your job search.

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