During the interview, employers are determining if you are the "best product out there," so you are literally trying to sell yourself. Read the following LinkedIn blog to gain additional insight: What!? I have to SELL MYSELF?
Remember though, you are also determining if they are the "best product" for you! Make sure you research the company before the interview and bring questions to ask during the interview. Here are some example interview questions: 10 Job Interview Questions You Should Ask
For more help preparing for interview success, stop by the MSOE Career Services Office (CC-370) or call 414-277-7120.