This three-day course leverages the foundational knowledge gained in level one and provides skills and tactics necessary to create, execute and evaluate social media communities. Participants will master the necessary tools needed to manage a social media team within their organization and gain insight into tracking and evaluating social media performance.

Upon completion, you will have:

• An understanding of social media best practices and the ability to analyze and identify specific opportunities for social media expansion within your organization
• The practical knowledge to successfully manage and execute your company's social media investment to best support meeting ROI goals; coordinating teams, determining key daily actions to promote community vitality and spotting trends to drive activation and adoption plans.
• An understanding of how to track social media performance using various analytical tools to measure and report success, including Radian6, Google Alerts and Google Trends
• The ability to develop and improve social media processes, policies and procedures within your organization, as well as understand the legalities of social media, including privacy, contracts and liability
• The ability to anticipate and analyze the need for an online conversation platform, including how to deal with positive and negative responses
• An understanding of how and where content strategy fits within the larger organizational strategy and goals, as well as how to encourage participation and develop member-generated content

Early Registration
$2,745 BEC Member
$2,895 Non-BEC Member

Regular Registration
$2,995 BEC Member
$3,150 Non-BEC Member

About the Instructors:
Paul Stillmank is president and CEO of 7Summits, a social business agency focused on helping clients apply social media to drive measureable business value. Prior to founding 7Summits, Stillmank was global solutions vice president at Manpower Group, with direct responsibility for externally facing global web applications serving millions of registered users. These Internet applications leverage the most contemporary technologies including open-source, Web 2.0 and social media. He was also partner and vice president overseeing the Global Solutions portfolio at WHITTMANHART. 

James Davidson, vice president of Digital Strategy at 7Summits, has 10+ years of overall business and technical experience in B2B, B2C and B2E with a heavy emphasis on digital and social media. He has extensive experience managing company brand or agency campaigns from start to finish, with a high degree of client exposure and management. He is highly knowledgeable in existing and emerging social media platforms, trends, tactics and technologies. His industry experience includes financial services, recruiting and human resources services, CPG, engineering, professional services and product manufacturing.