This three-day course, the final level of the certificate, allows participants to apply the knowledge learned in levels one and two of the program into a comprehensive, holistic and broader understanding of social media in conjunction with driving business value and outcomes. Participants will develop a detailed social media strategy for their organization, complete with defined outcomes linked to an overall business and organizational strategy and specific measurements to monitor and evaluate performance.

Social Business Strategist is planned for early 2013. Please contact Rita Derleth, Outreach Associate, derlethr@msoe.edu or (414) 277-2334, if you would like to be contacted when the dates are confirmed.

Upon completion, you will have:

• The knowledge necessary to create a social media strategy that delivers on your company's business goals and objectives. This includes coordinating with organizational stakeholders to ensure the effectiveness and adoption of relevant social media techniques into the organizational culture and into all products and services
• The ability to develop a detailed budget for the integration of social media both externally an internally within the organization
• The ability to recruit and oversee an entire social media team, ensuring superior quality of communication, execution and project delivery is provided at all times
• An ability to provide and implement benchmarks while analyzing data to inform organizational decision making to meet key performance objectives
• Insights to identify digital communication trends, and an ability to separate tools from fads
• A completed draft of a specific social media strategy for your organization

Early Registration Fee
$4,645 BEC Member
$4,885 Non-BEC Member

Registration Fee
$4,995 BEC Member
$5,250 Non-BEC Member

About the Instructors:
Paul Stillmank is president and CEO of 7Summits, a social business agency focused on helping clients apply social media to drive measureable business value. Prior to founding 7Summits, Stillmank was global solutions vice president at Manpower Group, with direct responsibility for externally facing global web applications serving millions of registered users. These Internet applications leverage the most contemporary technologies including open-source, Web 2.0 and social media. He was also partner and vice president overseeing the Global Solutions portfolio at WHITTMANHART. 

James Davidson, vice president of Digital Strategy at 7Summits, has 10+ years of overall business and technical experience in B2B, B2C and B2E with a heavy emphasis on digital and social media. He has extensive experience managing company brand or agency campaigns from start to finish, with a high degree of client exposure and management. He is highly knowledgeable in existing and emerging social media platforms, trends, tactics and technologies. His industry experience includes financial services, recruiting and human resources services, CPG, engineering, professional services and product manufacturing.