The kickoff to the new recruitment season began a few months ago in July during Private College Week. Fast forward to Monday, September 16th, and the Admission Team started to kick into "high gear," visiting a large group of high schools, college fairs, etc. One of the most common questions during the recruitment cycle is: "Why should I choose MSOE?" Of course I can give well over 100 great answers myself, but now I'd like to kick that question to you. "Why choose MSOE?