MSOE social media certificate helps engineering, business and technical professionals
| Published: 08/07/2012 |
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Social media is widely used in marketing, advertising, customer service and customer awareness, but is there a place for it in engineering, business and technical professions?
The answer is yes, and Milwaukee School of Engineering is now offering a Social Media for Business certificate that will teach participants how to use social media to benefit themselves and their company’s bottom line. Visit http://socialmediacertificate.msoe.edu/ to learn more and register for courses, which begin in September.
There is a recognized need for social media education. Less than 15 percent of manufacturing firms report that they are well-prepared or very well-prepared to use social media to the advantage of their firms, according to a recent survey by the Midwest University Consortium for Advanced Manufacturing, which includes MSOE.
MSOE has established itself as a local leader in social media with the launch of its online social community for admissions, which was developed in conjunction with 7Summits, a Milwaukee-based social business agency. The award-winning community experience provides prospective students, parents and counselors with a place to deepen engagement throughout the admissions process.
With its new Social Media for Business certificate, MSOE is taking the next step to show technical professionals how to incorporate social media best practices into their organizations. The university co-developed the certificate program with 7Summits. The three-level program offers a broad perspective of social media and its applications, teaches participants how to evaluate the performance of social media and finishes by developing a detailed social media strategy for each participant’s organization, complete with defined outcomes. 7Summits staff will lead the courses, providing instructor-led lectures and hands-on class work.
“At MSOE, our commitment to learning does not end at graduation. The mission of MSOE’s Continuing Studies and Outreach Department is to be a leader in professional development education, with a particular focus on business, engineering and technical professions. Social Media is changing the way companies do business,” said Dr. Kathy Faggiani, director of continuing studies and outreach for MSOE. “Partnering with 7Summits to provide social media training leverages some of the best resources available to provide a certificate that will help organizations and professionals stay ahead of the curve of social business.”
MSOE Continuing Studies and Outreach offers professional development courses in business, engineering and technical fields, creating a link between the university and the business community. MSOE is an independent, non-profit university with about 2,500 students. MSOE offers 18 bachelor’s degrees and nine master’s degrees in the engineering, engineering technology, building and infrastructure engineering, computer, business, nursing and health-related fields. The university has a national academic reputation and longstanding ties to business and industry; dedicated professors with real-world experience; and extremely high placement rates and the highest starting salaries of any Wisconsin university according to PayScale Inc. MSOE graduates are well-rounded, technologically experienced and highly productive professionals and leaders.
The Midwest University Consortium for Advanced Manufacturing is comprised of the five universities of the Wisconsin Center for Commercialization Resources group (Milwaukee School of Engineering, Marquette University, UW-Milwaukee, UW-Parkside and UW-Whitewater) and Purdue University. Their recent survey of 400 manufacturing firms in Illinois, Indiana, Michigan and Wisconsin indicated that firms are seeking continuing education options for social media.