Commitment to Engaging Our Community

Strategies and Actions Owner / status update
Strategy: Create a culture that embraces MSOE's shared values.
Action: Complete a cultural assessment Meyer
A faculty/staff task group was developed to review the results of the climate survey. The task group made three overall recommendations that will be discussed by the leadership team.
Strategy: Increase awareness of MSOE throughout the communities we serve.
Action: Complete analysis to determine key audiences to meet marketing objectives. Thachenkary
High-level findings of undergraduate awareness survey showed unaided awareness of MSOE at 19% with engineering at 35%, business at 14% and Nursing at 8%. Detailed results were presented to the Board of Regents, Leadership Team and Academic Chairs.
Action: Engage MSOE community to clearly articulate the ‘MSOE brand’ (i.e., achievement of the mission) to all stakeholders. Thachenkary
 In progress 
 Provided update on recommendations from strategic partner Up & Up to Regents at January meeting. Finalizing brand manual with MSOE positioning statement, key messages and visual identity for campus-wide rollout at March 8th President’s Forum.
Action: Launch, maintain and continually enhance the MSOE website.


Enhancements for 2018-19 include virtual tour, online bookstore options and faculty presence/experts directory. Virtual tour presented to admissions team.
Strategy: Increase community engagement to foster deeper connections between MSOE and educational, corporate, and community organizations.
Action: Explore additional opportunities for attracting and engaging PLTW students from Wisconsin and beyond Valley/Baumgartner/Barnicki
In progress
The PLTW master service agreement has been signed and MSOE is under contract to host PLTW training in the summer. A task force is being pulled together to explore the ways in which we can expand the partnership with PLTW both during the recruitment process and when PLTW students come to campus. The task force co-chairs are Cindy Barnicki and Paul Borens. Jake Karls from Admissions has also agreed to serve and 3-4 more faculty will be invited to participate on the task force.
Strategy: Increase alumni involvement to better connect them with one another and with MSOE.
Action: Reinvigorate the alumni relations plan.
  • By-laws and constitution for he MSOE Alumni Assoc. approved
  • 13 of 24 alumni board members have been recruited (goal is to recruit half by April) ·        
  • Held first meeting of Alumni Board
  • Reevaluating alumni chapter programs. (Evaluation of alumni in our regions, first region identified is Green Bay) ·        
  • Exploring creation of affinity groups (veterans, nursing, NSBE)
  • Exploring alumni travel programs.
Strategy: Ensure satisfaction of our stakeholders in their interactions with MSOE.
Action: Develop a single contact for educational, corporate, and community organizations to use for engaging with MSOE.


The inaugural Director of Corporate Relations, Laura Schmidt, has been hired and will be starting at MSOE on March 4th. I believe that this action can be considered complete.