Minor in Marketing and Entrepreneurship

V 5.4

The Minor in Marketing and Entrepreneurship expands a student’s understanding of marketing, innovation and commercialization. The minor augments a student’s major and provides the background necessary for business development.

At least 27 credits are required for the minor, distributed as 21 “MS” credits plus six elective credits. The Minor in Marketing and Entrepreneurship requires taking at least two courses (six credits) in addition to those defined in a student’s major program. If the major allows, one of these courses (three credits) can be used toward a program elective. The advisor for the minor will establish a plan of study for each student. At least 50 percent of the minor requirements must be completed at MSOE. Students in the BSBM, BSIB and BSMIS programs are not eligible to receive the Minor in Marketing and Entrepreneurship.

Required Courses (21 credits)

MS 221 Microeconomics (3 credits) or
MS 2220 – Foundations of Business Economics (3 credits)
MS 331 – Business Law (3 credits)

MS 3423 – Innovation and Business Markets (3 credits) or
all three of the following one credit courses
MS 3425 – Entrepreneurship-An Overview (1 credit)
MS 3427 – The Business Plans (1 credit)
MS 3429 – Entrepreneurial Finance (1 credit)

MS 361 – Marketing (3 credits)
MS 467 – Marketing Research (3 credits)
MS 468 – Promotion and Advertising Strategies (3 credits)
MS 469 – Advanced Marketing Strategies (3 credits)

Elective Courses (6 credits)

HU 494 – Creative Thinking (3 credits)
MS 273 – Web Site Design (3 credits)
MS 327 – International Business (3 credits)
MS 3330 – Legal Aspects Innovation and Entrepreneurship (3 credits)
MS 342 – Management Principles (3 credits)
MS 344 – Organizational Behavior and Leadership Development (3 credits)
MS 363 – e-business Marketing Strategies (3 credits)
MS 365 – Business-to-Business Marketing (3 credits)
MS 4601 – International Marketing and Export Management (3 credits)
MS 462 – Technical Selling (3 credits)
MS 4801 – Project Management (3 credits)
MS 483 – Database Management Systems (3 credits)
TC 242 – Persuasive Speech (3 credits)
TC 342 – Professional Presentation Techniques (3 credits)
TC 351 – Organizational Communication (3 credits)

Advisor:

Dr. Michael Payne
Associate Professor
paynemj@msoe.edu

Get Started
MSOE Videos