The IAC helps to keep the curriculum up-to-date to maintain program goals and competencies. To do this, members of the committee are asked to weigh in on and vote to support or reject any proposed changes to the UX program.

View the committee bylaws.

2020–21 Members

The UX IAC is comprised of industry professionals, MSOE UX faculty and students. The membership reflects a balance of high-tech, finance, retail, consulting and start-up companies that are located locally, nationally and internationally. Our current membership includes individuals that work at Google, Spotify, Amazon, Johnson Controls, MGIC, 3 Data, The Commons,  The Understanding Group, and Hoffman York.

Community Members


Rebecca Arnell  

Rebecca is a marketing program manager at MGIC (Mortgage Guaranty Insurance Corporation) and adjunct lecturer at MSOE. She holds a BFA in Graphic Design from University of Wisconsin–Milwaukee and a Master of Science in Human Factors and Information Design from Bentley University (Waltham, MA).





Tyler Cummings 

Tyler is currently Co-Founder and COO of 3Data, a big data virtual reality company focused on real-time collaboration for mission-critical operations. Prior to 3Data, Tyler was co-founder of a VR content design studio, Voyage Virtual Media (Voyage) where he worked on creating high-end premium VR/AR experiences for major local, national and global brands including Discovery World Science and Technology Museum, Johnson Controls and RSA. Tyler holds a bachelor’s degree in finance and logistics from the University of Wisconsin—Milwaukee.


Michael Delgaudio

Michael is a UX manager and product design lead at Google where he leads teams to envision, design and deliver products which define our connected future. Prior to joining Google, he worked at Frog Design and taught part-time at Milwaukee Institute of Art and Design (MIAD) and the School of Visual Arts in NYC. Michael holds a Master of Professional Studies in Interactive Telecommunications from NYU and a Bachelor of Fine Arts in Communication Design from MIAD.


Joe Elmendorf

Joe architects places made of information. He uses strategic ignorance, patient listening, and concept models to understand complexity and represent it clearly. Joe focuses on defining and gaining agreement on what should be, before figuring out how to make it be. In previous lives he worked in sound design, animation and web development. He has an MSI in Human Computer Interaction from the University of Michigan's School of Information. He is an information architect with The Understanding Group where he gets to help some of the world’s largest (and smallest) companies figure how to make their information make sense. He also teaches information architecture at the University of Wisconsin–Milwaukee in the School of Information Studies.


Cindy Miller

Cindy is a staff engineer and human factors technical expert at a local auto manufacturer within their product development organization. Cindy provides design guidance and conducts testing to deliver ergonomic, usability and user experience performance throughout the company’s motorcycle portfolio.  Cindy has also worked at GE Healthcare and Cessna Aircraft Company.  Cindy holds a Ph.D. & master’s in human factors from Wichita State University and a bachelor’s of science in Mechanical Engineering from MSOE. 


Rob Nero

Rob is a Senior Designer at Soundtrap, a collaborative music and podcast creation tool owned by Spotify, while being a designer for over 20 years. He's lead other design teams at Spotify within customer support and automotive and worked in enterprise software and multiple design agencies. In his career, Rob focuses on design strategy and how solutions provide utility for the user.


Joe Poeschl

After graduating from Marquette and MIAD in 2008, Joe founded a web software design and development consultancy, where he leads the product design, project management and business strategy for web startups across the country. Joe also co-founded Startup Milwaukee, an organization devoted to showcasing and connecting the Milwaukee region's entrepreneurs. Most recently, he co-founded The Commons, an entrepreneurial skills accelerator for talented and motivated students across southeast Wisconsin.


Kat Richards

As a UX Lead at Hoffman York, Kat Richards provides well rounded strategies and educated recommendations through qualitative and quantitative data. She specializes in improving experiences through validated learnings with users, as well as aligning agreement with stakeholders. Kat thrives in finding clarity in chaos and communicating effectively to others, utilizing her skills within a lean UX environment. Kat has more than nine years of professional UX & interactive experience. She is a CUA (Certified Usability Analyst) through Human Interaction Factors and holds a BA in Advertising from Marquette University, as well as a minor in Psychology, and Graphic Design/ Visual Art minor through MIAD.   


Mike Rohde

Mike is a principal designer at Johnson Controls and the author of two bestselling books: The Sketchnote Handbook (2012) and The Sketchnote Workbook (2014). Mike is a veteran designer who creates usable, compelling design solutions for software and web applications. Additionally, Mike presents workshops around the world that encourage people to use visual thinking skills to generate, capture and share ideas more effectively.


Damon Sanchez  

Damon is the Managing User Experience Architect at Concurrency, where he is charged with the growth, excellence and execution of Human Centered Design Strategy.  He fosters engagement, collaboration and documentation across teams, departments and leadership. He has worked as an Interactive Director and Creative Lead on B2B and B2C experiences with international clients like BASF, Pfizer, Zoetis, Johnson Controls, GE, Miller Brewing Co. and Harley Davidson. Damon has managed teams from both a development and creative/conceptual perspective and is a speaker at conferences around the country. He holds a bachelors degree from Milwaukee Institute of Art & Design and a Masters in Psychology of Human Factors (Dec. 2021)


Danielle Teska

Danielle leads the UX teams responsible for the Amazon homepage, list, cart and checkout experiences for customers around the world. In the last 15+ years, she's listened to hundreds of users, designed for screens large and small, and solved problems using a variety of technologies such as machine learning and natural language processing. Over the last ten years, she’s built and scaled UX teams to design for positive impact at startups, agencies and Fortune 500 companies. She holds a BA in Design and English, certification as a usability analyst from Human Factors International, and a Masters in Human-Centered Design and Engineering from the University of Washington.

Student Members

Britta Grayvold

Britta is a current user experience student at MSOE. She loves designing for, thinking about and analyzing users and the products they interact with. She is part of the MSOE Women’s basketball team. After Britta graduates, she dreams going coastal to sunny California to work for a well known, tech company like Google, Apple, Instagram or Twitter. In her personal life, Britta loves connecting with people.

Ethan Latham

Ethan is a current User Experience major, minoring in Psychology and Technical Communication. Ethan went to high school at West Bend West High School where his technology and digital design classes played a major role in his decision to join MSOE and the User Experience program. He loves helping others and tries to make sure that people around him always have a smile on their face. Ethan also loves the idea that his designs and ideas may help people have a great experience with a product. In his free time, Ethan likes to stay active playing soccer, tennis and volleyball and also enjoys fishing. 

Faculty/Staff Members

Dr. Alicia Domack

Alicia is the chair of the Humanities, Social Science, and Communications department, which houses the User Experience & Communication Design program at MSOE. She is also an Associate Professor. She holds a Doctor of Philosophy in Educational Psychology and a Master of Arts in School Psychology from the University of Nebraska and Bachelor of Science in Psychology from University of Wisconsin, Madison.

Amii LaPointe

Amii designs experiences for people and believes that the world can be a better place through User Experience (UX) design. Currently, Amii uses her UX-abilities as an Assistant Professor of UX at the Milwaukee School of Engineering (MSOE, located in Milwaukee, WI) where she teaches design, research, and agile classes in the newly formed undergraduate UX program. In addition, she is the chair of the MSOE UX Industrial Advisory Committee (IAC) where she works to build relationships with industry that help to guide curriculum development and program strategy.

Amii has 20+ years of experience as a UX leader and practitioner at large, small, and startup companies and also still consults when the opportunity arises. Amii holds a M.S. in Technical Communication Management from Mercer University (Macon, GA) and a B.S. in Technical Communication from the University of Washington (Seattle, WA). Outside of work, you’ll find Amii spending time with her partner, kids, and friends, walking her dogs, practicing yoga, and scuba diving. And, if you see her, ask her about her unusual love of sticky notes.

Dr. Katie Panciera

Katie is an assistant professor in the Humanities, Social Science, and Communication Department at MSOE. She earned her bachelor's degree in mathematics and computer science from Berea College. She earned her master's and Ph.D. in computer science from the University of Minnesota-Twin Cities. She teaches user experience courses at MSOE including Global User Experience, UX Research, Human-Computer Interaction, Easy by Design, UX and Com Design Internship, Creative Thinking, and Foundations of UX. She has industry experience serving as a user experience researcher for Google and Facebook.    

Dr. Nadya Shalamova

Nadya is the User Experience & Communication Design Program Director and an Associate Professor at MSOE. She holds a Doctor of Philosophy, Rhetoric & Professional Communication from New Mexico State University, M. Phil., Post-Graduate Degree in Descriptive Linguistics from Mari State University (Yoshkar-Ola, Russia), and a Master of Arts, Graduate Degree in Teaching English and German as a Foreign Language from Tomsk State Pedagogical University (Tomsk, Russia). MSOE Alum!   

Meet Our Faculty

Get to know our distinguished User Experience faculty!