Marketing is a fundamental aspect in all businesses. The Bachelor of Science in Marketing program helps students understand the importance of gathering information about customer needs and delivering value-added products through professional communication channels. The program provides a strong foundation in developing brands, managing customer expectations, collecting and analyzing marketing and consumer data and creating an integrated marketing communication plan. Our graduates work in ad agencies, in-house marketing departments, sales and much more. With a B.S. in Marketing from MSOE, graduates understand all aspects of business and begin contributing to industry immediately upon graduation.

Apply to MSOE!

Ready to learn more about MSOE and our B.S. in Marketing program? Filling out the application is fast and easy!

You may want to consider a B.S. in Marketing if you…

  • Are an effective communicator with a passion for storytelling
  • Have the determination of a leader with the desire to work in a team environment
  • Enjoy analyzing and interpreting data to make an informed decision
  • Are detail oriented with a creative mind

B.S. in Marketing Program Details

Read more about MSOE’s B.S. in Marketing program.


The Rader School of Business at Milwaukee School of Engineering is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) for all graduate and undergraduate business programs. 

The Bachelor of Science business degrees will begin enrollment for the 2023-24 academic year. Individuals who were enrolled in the BBA program at MSOE prior to Fall 2023 will receive a Bachelor of Science upon graduation. Contact the program director for more information regarding semester curriculum.