Marketing is a fundamental aspect in all businesses. The Bachelor of Business Administration – Marketing program helps students understand the importance of gathering information about customer needs and delivering value-added products through professional communication channels. The program provides a strong foundation in developing brands, managing customer expectations, collecting and analyzing marketing and consumer data and creating an integrated marketing communication plan.  Our graduates work in ad agencies, in-house marketing departments, sales and much more. With a business degree in marketing from MSOE, graduates understand all aspects of business and begin contributing to industry immediately upon graduation.

Apply to MSOE!

Ready to learn more about MSOE and our BBA-Marketing program? Filling out the application is fast and easy!

You may want to consider BBA in Marketing if you…

  • Are an effective communicator with a passion for storytelling
  • Have the determination of a leader with the desire to work in a team environment
  • Enjoy analyzing and interpreting data to make an informed decision
  • Are detail oriented with a creative mind

BBA Marketing Program Details

Read more about MSOE’s BBA - Marketing program.