Learn how to enhance your organization’s ability to effectively identify, develop and deploy new products and services.
Success in developing and deploying new products depends, in large part, on providing products that can compete on a global level in existing and new markets. Effective new product management is a critical factor in the success of a new product or service.
The Master of Science in New Product Management (MSNP) degree program provides students a framework to enhance an organization’s ability to effectively identify, develop and deploy new products and services. You will learn how to apply the tools and knowledge needed to find the products and/or services that are aligned with the unique strengths and position of an organization. Further, the MSNP will prepare you to identify and capitalize on both domestic and international product markets.
Faculty members have extensive business experience, and the faculty-to-student ratio is kept small to allow interaction among faculty and students. Most faculty members have a Ph.D.
Admission Checklist and Requirements
Master Certificate in New Product Management
Individuals who hold a bachelor’s degree can earn a Master Certificate in New Product Management. Upon completion of a three-course sequence of MSNP courses, you are awarded the master certificate.
MG-770 New Product Management
MG-776 Advanced New Product Management
Elective Courses (select one)
MG-750 Knowledge Management for New Products
MG-745 Strategic Technology Development
MG-765 Managing New Product Development Teams