Responsibility:  University Advancement

Key Stakeholder(s): Alumni

Goal and Rationale

Goal: To measure the extent of alumni involvement.

Rationale: The short-term indicator of alumni engagement can be measured through participation rates in MSOE activities, website usage, email campaigns, and Career Services interaction. Long-term engagement and overall satisfaction can be measured in giving rates. Giving rates measures are standardized
based on U.S. News & World Report definition.

Definition and Collection Plan

Formal Definition: Participation rates in MSOE activities include, but are not limited to, alumni sponsored events, adjunct teaching, course participation, or senior design mentoring as gathered and reported by Alumni Affairs. Website usage is determined from Google analytics for alumni-specific webpages. Email campaigns sent through an email service provider (ESP) from Development and Alumni Affairs are measured by open and click-through rates. Career Service interaction includes, but is not limited to, participation in university-wide or department sponsored career fairs and utilization of Career Services resources post-graduation. Alumni giving rates are defined as alumni donors divided by alumni of which we have current records.

Frequency:  Annually

Comparison Group(s): 5-year Historical Trend / Aspirational Group / Peer Group


Variables: Event Participation / Alumni Giving Rate / E-mail E-news Audience

Audiences:  Alumni / Campus Community / General Public