Responsibility:  University Advancement

Key Stakeholder(s): Community, Faculty, Staff, Board

Goal and Rationale

Goal: To measure the extent of expanding fundraising. 

Rationale: Two main parameters provide an overall assessment of fundraising growth: (1) Donor Acquisition and (2) Constituent Giving. The first ensures year over year increases, and the second is a demonstration of the commitment of individuals directly engaged with the university.

Definition and Collection Plan

Formal Definition: A donor is considered an individual, company, or organization which makes a gift of any size in a given fiscal year. Donor Acquisition is the total of new donors. Constituent Giving is calculated as the number of board members, alumni, faculty, and staff donating in the current fiscal year divided by total board members, alumni, and full-time and part-time faculty and staff as defined by the Nov. 1 census data provided to IPEDS.

Frequency:  Annually

Comparison Group(s): 5-year Historical Trend / Aspirational Group / Peer Group


Variables: Donor Acquisition / Constituent Giving

Audiences:  Faculty, Staff / Board Members / General Public